Did You Know / October 2025

The UNO Wild Card: Life Insurance Cash Value

When you think of a Wild Card in UNO, what comes to mind? Flexibility. Power. Opportunity. In a tough game, a Wild Card can change the direction of play and give you the edge you need. Now, imagine having that same kind of financial “Wild Card” at your disposal. That’s exactly what life insurance cash value can offer.


Understanding the Basics

Life insurance cash value is the equity portion of a permanent life insurance policy. Both the policy type (Whole Life, Universal Life, Variable Life) and its design determine how much of your premium is allocated toward cash value. Some policies maximize growth, others maximize death benefit.

With the right design, cash value can grow tax-deferred and be accessed tax-free during your lifetime through policy loans or partial surrenders.

Download our one-page overview of permanent product types for a breakdown.


The UNO Wild Card

  1. Versatility
    In UNO, a Wild Card can be played anytime. Likewise, cash value can be tapped for almost any purpose — medical expenses, a new business, college tuition. Unlike traditional loans, access is straightforward and quick. It’s your money, available when you need it.
  2. Strategic Advantage
    A well-timed Wild Card can shift a game. Similarly, cash value can protect your broader financial strategy. During market downturns, rather than selling investments at a loss, you can borrow against your policy. Unlike retirement accounts, access isn’t restricted by age. And because policy loans don’t trigger taxable income (as long as the policy stays in force), this creates flexibility without added tax exposure.
  3. Reliable Backup
    Holding a Wild Card brings peace of mind. Cash value can serve as an emergency fund, supplemental retirement income, or seed money for a business venture. Meanwhile, it continues to grow in the background, ready when you need it most.

Two Recent Cases of Playing the Wild Card

Case 1: A retired couple in their 70s had built substantial policy cash value. Comfortable in retirement with no taxable estate, they never expected to use it. But when their daughter went through a divorce, they quickly accessed funds for her down payment on a new home, giving her and their grandchildren stability when it mattered most.

Case 2: A successful executive retired with an estate exceeding $50 million. His long-held life insurance policies had grown significant cash value, but because they were owned personally, they increased his taxable estate. Working with his advisor and attorney, we repositioned these policies into an Irrevocable Life Insurance Trust. The result: stronger estate planning, greater tax efficiency, and more benefit to his heirs.


Playing Your Wild Card Wisely

Like UNO, the timing and use of your Wild Card matter. Cash value is a long-term strategy, and mismanagement — such as excessive borrowing— can reduce death benefits or even cause a policy to lapse, creating unwanted taxes.

That’s why it’s crucial to work with a knowledgeable financial professional who can help you use this powerful tool wisely. When managed properly, your cash value can provide significant benefits, complementing your investments, retirement plans, and other financial vehicles.


Any examples included are hypothetical and for illustrative purposes only, individual results will vary. The material is for informational purposes only and is not intended to provide specific advice or recommendations for any individual nor does it take into account the particular investment objectives, financial situation, or needs of individual investors. Colton Groome Insurance Advisors does not provide tax or legal advice. The material is not intended to provide and should not be relied on for tax or legal advice. Any information contained herein is of a general nature based on the information that has been provided to us. You should seek specific advice from your tax or legal professional before pursuing any idea contemplated.